MB FY Ventures has introduced a variety of wines to the Ghanaian market.
The launch, which coincided with this year’s Valentine’s Day celebrations, featured four wine varieties: Red Blend, Sweet Sparkling White, Reserve Pinotage, and Cabernet Sauvignon.
Ms. Mavies Boakye, CEO of MB FY Ventures, the importers of Martin B Wines, noted that the wines were launched on Valentine’s Day to symbolize love, celebration, and togetherness, making them an ideal choice for all social occasions.
“Our wines are made from different grape varieties and have a low alcohol percentage, making them suitable for everyone,” she added.
She also highlighted the company’s vision to produce wines locally.
“Ghana has vast arable land, and we are looking forward to taking advantage of this to start local wine production. This will not only create employment but also contribute to the country’s economic growth,” she said.
The Greater Accra Regional Director of the Ghana Tourism Authority (GTA), Mr. Alexander Nketiah, who launched the wines, praised their quality.
“These are top-quality wines from South Africa, no doubt,” he said. “But my wish is that we produce them here in Ghana. My hope is that as importers bring in these wines, we also explore ways to start growing our own grapes, fermenting them, and making our own wines locally.”
He noted the increasing interest in wine among Ghanaians and emphasized the need to transition from an import-based market to local production.
Mr. Nketiah pointed out that grapes can be grown in Ghana, particularly in cooler, mountainous areas such as Aburi, Amedzofe, and Abetifi.
“Research has shown that grape cultivation is possible in these regions,” he stated. “If we focus on this, we can establish a wine industry that will not only reduce imports but also benefit our tourism sector.”
He also highlighted the economic potential of a local wine industry, stating that a fully developed value chain—from grape cultivation to wine production, bottling, marketing, and distribution—would create significant employment opportunities, especially for young people.
“The journey may take time, but we must lay the foundation now for a future where Ghana proudly produces its own wines,” he said.
He added that investing in grape farming and wine production could generate jobs, enhance agribusiness, and strengthen industries that support both agriculture and tourism.
While advocating for the growth of Ghana’s wine industry, both Mr. Nketiah and Ms. Boakye stressed the importance of responsible drinking. They urged consumers to drink in moderation and avoid drinking and driving.