In a bold move to reshape the global trade landscape, New Mexico has launched the NMEXUS Center, a cutting-edge trade gateway for foreign businesses seeking U.S. market entry.
The announcement was made at the SelectUSA Investment Summit 2025, a premier platform for connecting international companies with U.S. economic development opportunities.
The NMEXUS Center, unveiled by New Mexico Governor Michelle Lujan Grisham, aims to streamline the often complex and costly process of entering the U.S. market.
The center offers foreign firms comprehensive support, including business incorporation, site selection, staffing, and export logistics, all under one roof.
A New Pathway for Global Growth
This initiative is the brainchild of STUP, a Chicago-based market entry firm known for its hands-on, results-driven approach.
Founded in the 2000s to help U.S. companies offshore, STUP has pivoted to bringing firms from India, West Africa, and the Gulf into the high-growth U.S. market.
Their signature 180-day launch model emphasizes market validation, supply chain analysis, and sales team deployment, making them a go-to partner for firms seeking a U.S. foothold.
Ghana Leads the Way
The first major participant in this new venture is Ghana.
The country’s Traders Advocacy Group (TAGG), led by General Secretary Emmanuel Nana Opoku Acheampong, brought a delegation to the SelectUSA Summit, where several exporters expressed interest in establishing operations through NMEXUS.
“This is not charity,” said Governor Lujan Grisham. “This is smart partnership. Ghana has the talent. We have the tools. Together, we can build something durable.”
Powering the Transition
New Mexico’s appeal extends beyond logistics. The state boasts the largest natural gas reserves in the U.S. and ranks among the top in oil production.
However, it is the state’s renewable energy capabilities — including the largest wind farm in North America and extensive solar infrastructure — that are attracting next-generation industries.
Additionally, the state is investing in cutting-edge sectors like geothermal energy, water innovation, and advanced manufacturing, creating a fertile ground for foreign firms aiming to establish a long-term U.S. presence.
Support Beyond the Welcome Mat
New Mexico’s commitment to international business is more than just rhetoric.
The state has earmarked a $5 million fund to create “soft landing” zones for foreign firms, a direct outcome of STUP’s groundwork. These zones will offer critical support, including tax incentives, workforce training, and streamlined regulatory processes.
A New Model for Global Trade
For New Mexico, NMEXUS is more than just an economic play — it’s a strategic effort to redefine the U.S. role in global trade. The state aims to become the entry point for small and mid-sized firms traditionally sidelined by the high cost and complexity of breaking into the American market.
“We’re in a race to the top,” said Governor Lujan Grisham. “And we intend to lead.”
With interest already emerging from countries as diverse as Ghana and the Maldives, NMEXUS is positioning itself as a global hub for businesses looking to establish a lasting U.S. presence.
Looking Ahead
As NMEXUS moves into its next phase, the stakes are high. The center will need to demonstrate that it can deliver sustainable economic integration, turning market entry into long-term U.S. success.
For now, the message from New Mexico is clear: “We want you in New Mexico. Not next year. Monday.”